The Balconies of Cairo A city that has always lived between floors — looking out without being seen, watching the street without leaving home. Look up. Not at the sky, not at the minarets — just halfway up the nearest building. What you find there, between the ground floor’s noise and the rooftop’s silence, is where Cairo…
Now that Christmas is over — and the lights are coming down — I keep thinking about Santa. Not in a nostalgic way. More in a “how did this become so fixed?” way. Because every year, Santa shows up looking the same. Red suit. White beard. Soft smile. And we rarely question it. It feels……
A campaign that sold nothing.No product. No brand. Just an empty glass. And somehow, it became one of the most iconic taglines in advertising history. The Problem By the early 1990s, milk had a problem. People weren’t drinking less because they disliked it — they weren’t thinking about it. Milk was boring. Ordinary. Invisible. The…
For centuries, engagement rings came in many forms — colored gemstones (sapphires, rubies, or emeralds), plain gold bands, or sometimes no ring at all. Diamonds weren’t the obvious choice. Then the Great Depression hit. Diamond sales collapsed, and De Beers — the world’s mining giant — was sitting on a stockpile of gems no one…
What a tyre company can teach us about marketing magic and brand reinventionIn the early 1900s, few people owned cars. Roads were barely developed, and travel was merely a leisure pursuit. So how did a tyre company—Michelin—become one of the most influential voices in the culinary world?The answer lies in one of the most genius…
Some of the world’s most iconic things weren’t born that way — they were Built By Marketing.Have you ever wondered how a product, place, or even a colour becomes memorable?Why do we associate certain foods, cities, or habits with a specific brand?As someone who works in the advertising industry, I’ve always been fascinated by how…